The digital transformation at Save the Children UK sought to transform the supporter experience through a user-first experience a global collaboration powered by Adobe Marketing Cloud technologies. We were brought in to support programme management and organisational change.
On this multi-million pound marketing transformation, I was responsible for business change, engagement and training. When I joined the programme was already underway. We knew that the programme was going to impact at lot of people, but we didn’t know who or how.
We came on-board to lead change and reenergise the digital transformation programme. It had made fantastic progress but was starting to lose momentum as people and technology elements intertwined. The programme, which included the transformation of the team to be sector-leading in capability, had multi-million expected benefits and was high profile and high risk.
British Red Cross was embarking on a Digital Change Programme, involving the redesign and rebuild of the website. Changes to the digital offering would impact across Supporters, Services Users, Beneficiaries and Volunteers.Fundraising teams wanted to ensure they were in a position to drive the direction of the programme, so they sought the support of Kivo.
The new Head of Supporter Operations brought us in to facilitate the design of a shared vision across services, an operating model and change plan, all aimed at ensuring supporters and internal consumers were at the heart of data operations and decision-making.